FUR INFO

DEMARSON IS COMMITTED TO SUPPORTING HIGH-END FUR MANUFACTURING IN NYC AND TO CRAFT ALL OF OUR PRODUCTS IN A SUSTAINABLE AND ETHICAL WAY. THE FOUNDATION OF OUR BRAND IS DESIGN, QUALITY AND SUPERIOR MATERIALS. THE MATERIALS USED FOR OUR PRODUCTS HAVE BEEN SOURCED FOR THEIR PUREST QUALITIES AND THEIR ABILITY TO SUSTAIN AND LAST A LIFETIME AND BEYOND. OUR FURS ARE PROUDLY DESIGNED AND HANDCRAFTED IN NEW YORK CITY.

RESPONSIBLE FUR

THE FUR SECTOR IS ONE OF THE MOST STRICTLY REGULATED ENVIROMENTALLY-FRIENDLY INDUSTRIES IN THE WORLD WITH STRONG REGULATIONS AND GOVERNANCE THAT KEEP OUR INDUSTRY AT THE FOREFRONT OF SUSTAINABLE AND ETHICALLY- CONSCIOUS FASHION.

REAL FUR VS. FAUX FUR

DEMARSON VALUES THE FREEDOM WE ALL SHARE IN DETERMINING OUR OWN CHOICES.

REAL FUR IS ALSO A GREAT CHOICE IF YOU’RE BEING CONSCIOUS OF THE ENVIRONMENT. HUNTING AND TRAPPING WILD FUR-BEARING ANIMALS HAVE LITTLE IMPACT ON THE ENVIRONMENT AND IN FACT STRICT QUOTAS ARE SET BY GOVERNMENT OR STATE CONSERVATIONISTS TO SUSTAIN POPULATIONS AT LEVELS FOR THE OPTIMUM HEALTH OF THE ECO SYSTEM. AT THE SAME TIME, THE IFF IS A VOTING MEMBER OF THE INTERNATIONAL UNION FOR THE CONSERVATION OF NATURE (IUCN), WHICH LOOKS AFTER THE BEST INTERESTS OF NATURE AND SUPPORTS THE FUR INDUSTRY’S “SUSTAINABLE USE OF ABUNDANT SPECIES”.

 

IN ADDITION, THE ENVIRONMENTAL IMPACT OF NATURAL FUR COMPARED TO ARTIFICIAL FUR IS MUCH SMALLER, AS SHOWN BY THE STUDY BY DSS MANAGEMENT CONSULTANTS INC. THE FUR INDUSTRY ALSO CREATES A LOT OF EMPLOYMENT AROUND THE WORLD, KEEPING OVER 1 MILLION PEOPLE IN SKILLED JOBS.

WHETHER YOU CHOOSE TO EAT MEAT, EGGS, DAIRY PRODUCE, USE MEDICINES TESTED ON ANIMALS OR WEAR LEATHER, FUR, SILK OR WOOL YOU WILL WANT TO BE ASSURED THAT ANIMALS HAVE BEEN TREATED HUMANELY. THE FUR TRADE INVESTS $MILLIONS IN ANIMAL WELFARE RESEARCH, CERTIFICATION PROGRAMMES AND ANIMAL HUSBANDRY TECHNOLOGY IN ADDITION TO SUPPORTING LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL ANIMAL WELFARE LEGISLATION.

DURABILITY

IT IS A DURABLE, NATURAL AND SUSTAINABLE MATERIAL. FUR IS WITHOUT DOUBT THE OLDEST FABRIC KNOWN TO MAN AND IS ONE OF NATURE’S MOST ENDURING PRODUCTS. SO WHY CHOOSE FUR? IT COMES FROM SUSTAINABLE SOURCES – NOWADAYS THE MAJORITY OF FUR IS FROM SPECIALTY FARMS AND AROUND 15% IS FROM ABUNDANT WILD POPULATIONS. IN 2017

TRACEBILITY

IN 2017, IN RESPONSE TO GROWING CONSUMER DEMAND, THE FUR TRADE LAUNCHED THE ORIGIN ASSURED TRACEBILITY INITIATIVE. THE PRESENCE OF AN OA LABEL ON A FUR GARMENT OR PRODUCT PROVIDES AN ASSURANCE THAT THE FUR HAS COME FROM COUNTRIES WITH RECOGNIZABLE WELFARE REGULATIONS IN FORCE.

 

SOURCE: IFF INTERNATIONAL FUR FEDERATION WEAREFUR.COM

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