ABOUT DEMARSON

DEMARSON (pronounced de/mar/sən) is named for its co-founders, Marcela and Jason—an intimate blend of two creative minds and a shared design language. The name itself reflects their partnership: distinct perspectives brought together in balance.

After years designing for leading fashion houses, Marcela Ponce (originally from Mexico) and Jason Crantz (a New York native) founded DEMARSON in 2017 with a vision for modern luxury accessories and statement jewelry—pieces that feel considered, confident, and enduring.

Based in New York, the brand draws inspiration from travel, architecture, and vintage fashion. Every piece begins as a sketch, imagined and designed by Marcela and Jason themselves, guided by proportion, contrast, and emotion.

Since its debut, DEMARSON has been featured in Vogue, WWD, Harper’s Bazaar, Forbes, The Wall Street Journal, and Financial Times, and is carried by leading retailers including Nordstrom, FWRD, Shopbop, and specialty boutiques worldwide.