DEMARSON is focused on modern design, versatility and beautifully crafted pieces that evoke immediate attention. An expression of strong and bold statement pieces, the New York-based label takes its name from a melding of the cofounder's first names. 

DEMARSON (pronounced de/mar/sən), blurs the line between day and night, creating a confident aesthetic within each design. The strength of bold metals and radiance of Austrian sourced crystals defines the collection's evolving style journey of collector's pieces. The brand's ethos illustrates that clothing is the accessory and your jewelry is the main event. 



After years of collaborating and designing for some of the industry’s top fashion houses, Marcela Ponce , originally from Mexico and Jason Crantz, a native New Yorker,  teamed up to launch DEMARSON, focusing on luxury accessories and statement jewelry. 

Since debuting in 2017, DEMARSON has caught the attention of VOGUE, WWD, Harper's BAZAAR, Forbes Lifestyle and Financial Times' "How to Spend It." It has also been worn on countless celebrities such as Lady Gaga, Laverne Cox and Cardi B. 

DEMARSON is carried in retailers such as Neiman Marcus, Moda Operandi, Lane Crawford, Nordstrom, FWRD, Revolve, and over 50 specialty stores across  the US and internationally.